Take advantage of all your first-party user data, including signals from non-revenue actions, to build multi-stage monetization models that drive ROAS. Moloco’s machine learning, powered by a Deep Neural Network, detects the disparate behaviors that indicate a user is prone to take an initial action and targets them with the right ad creative at the right point in their experience to lead them through the highest LTV conversion journey.
Automatically adjust ad spend so that it adapts to relevant market changes. Take advantage of quarterly analysis provided by Moloco’s data specialists to understand the insights surfaced by our machine learning. We share that data so that you can modify your campaign size and set proactive and appropriate goals as markets evolve.
Respecting consumer privacy and data is now table stakes, especially for fintech apps. Build trust with prospects and customers by opting to target only Limit Ad Tracking (LAT) users on both iOS and Android. Prevent data leakage – Moloco never mixes first-party data across advertisers. Ensure that no personally identifiable information ever touches campaign data.