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Moloco CTV as a New Growth Channel: KRAFTON’s CookieRun India Success

Krafton collaborated with Moloco to drive CookieRun India’s success through CTV advertising on LG Channels. This partnership showcased CTV as an effective complementary channel to app campaigns, boosting not only brand exposure but also the acquisition of new, high-value users.

March 4, 2025

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Moloco in the Lion City: A hub for collaboration and connection

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Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.

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Krafton collaborated with Moloco to drive CookieRun India’s success through CTV advertising on LG Channels. This partnership showcased CTV as an effective complementary channel to app campaigns, boosting not only brand exposure but also the acquisition of new, high-value users.

New insights! Unlock global growth with Beyond Borders: Mobile Gaming Insights for Global Growth.

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Moloco CTV as a New Growth Channel: KRAFTON’s CookieRun India Success

CityMall revolutionized its in-house ad business using Moloco Commerce Media and increased ROAS by 900%

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New insights! Unlock global growth with Beyond Borders: Mobile Gaming Insights for Global Growth.

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