Moloco Reports, Guides and Data-Driven Industry Insights

Unwrapping Seasonal Strategies

Strategic insights for app marketers during the 2025 holiday season

Performance Through Independence

Unlocking Incremental App Growth Beyond Google and Meta

The retail media leader’s guide to AI-powered ads personalization

Fuel onsite growth with Moloco’s Commerce Media AI Maturity Model™

Infographic: User Behavior Fragmentation - MAU 2025

User behavior is more fragmented than ever, with most mobile time spent outside Meta and Google. Advertisers embracing the independent app ecosystem are unlocking stronger ROI and bigger wins.

2025 State of Mobile Gaming

In this report, we analyze trends from mobile gaming apps, and revenue drivers for today and for the future.

Beyond Borders - Mobile Gaming Insights for Global Growth

Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.