Moloco Reports, Guides and Data-Driven Industry Insights

Performance Through Independence

Unlocking Incremental App Growth Beyond Google and Meta

Infographic: User Behavior Fragmentation - MAU 2025

User behavior is more fragmented than ever, with most mobile time spent outside Meta and Google. Advertisers embracing the independent app ecosystem are unlocking stronger ROI and bigger wins.

2025 State of Mobile Gaming

In this report, we analyze trends from mobile gaming apps, and revenue drivers for today and for the future.

Beyond Borders - Mobile Gaming Insights for Global Growth

Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.

Growing e-commerce with retail media

Discover how onsite ads can transform your business and lead to long-term success with Nikhil Raj, Chief Business Officer at Moloco Commerce Media, and guest speaker Nikhil Lai, Senior Analyst at Forrester.

How Onsite Ads Fuel Retail Growth

As the battle for consumer attention grows, e-commerce owners are turning their digital real estate and first-party data into thriving ads businesses. Let’s look at the numbers.