How Hitapps grew daily ad revenue 7.7x in four months

Hitapps creates mobile puzzle games played by audiences around the world. After early success monetizing with the Moloco SDK, they wanted to break through to the next level of growth — and found the answer in combining SDK ad monetization with user acquisition into a single, unified strategy.

Pairing monetization with UA for compounding growth

Hitapps had found success with the Moloco SDK, but the real growth opportunity came from adding user acquisition campaigns alongside it. With both running together, their campaigns could learn directly from actual monetization behavior, allowing them to bid more intelligently and target users who matched the profiles of their highest-value players. Better targeting attracted higher-value users; higher-value users strengthened monetization. Each side of the equation powered the other.

In addition, Moloco and Hitapps worked as genuine thought partners throughout the process. The teams aligned on goals early and shared best practices. The collaboration was part of what allowed the growth to accelerate as quickly as it did.

Results: 7.7x daily revenue in four months

Hitapps’ grew their UA and monetization as one feedback loop, seeing meaningful uplift on both sides of their business.

• 6x daily ad revenue within the first 3 months
• 7.7x daily ad revenue by January 2026
• D7 ROAS climbed from 6% to 30%+
• User LTV increased over the same period

By aligning ad inventory and UA activity so each amplified the other, Hitapps built a growth flywheel that accelerated faster than either approach could have achieved alone.

"The Moloco SDK has made a huge difference for both our monetization and UA campaigns. In four months, we've seen nearly +8x daily ad revenue and significantly stronger ROAS while acquiring higher value users." — Eldar Nuriev, Head of Marketing at Hitapps

Footnotes

1. Hitapps' revenue from the Moloco SDK increased 6x between October 20, 2025 (when they started running in-app ad campaigns) and December 2025. By January 2026, it reached 7.7x.
2. Between October 20, 2025 and January 2026, Hitapps' D7 ROAS grew from 6% to exceeding their 30% ROAS goal.
3. Hitapps' user LTV calculation is based on the publisher's internal data.

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