The Moloco Blog

From SKAdNetwork (SKAN) to AdAttributionKit (AAK): 7 tips for Apple iOS in-app advertising success

Discover 7 best practices to optimize your mobile app campaigns with Apple’s SKAdNetwork (SKAN) and learn how to navigate SKAN’s privacy-first framework and improve your iOS attribution strategies.

AppsFlyer's Performance Index 17 recognizes Moloco as a trusted partner for scaling growth outside of walled gardens

Check out Moloco’s top rankings in the 17th edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.

Rethinking growth: How brands can scale mobile success beyond the usual playbook

Learn how brands can unlock mobile app growth beyond traditional strategies by leveraging omnichannel approaches and specialized insights from industry experts at AdWeek 2024.

Waterfall vs. in-app bidding: An expert’s take

Gain deeper insights into how in-app bidding stacks up against the traditional waterfall model through an interview with a leading industry expert, Yoni Markovizky, Moloco's Global Head of Supply at Moloco

Why retail media supply-side platforms alone won’t save your ad business

Learn why relying on a retail media supply-side platform (SSP) won’t drive long-term growth for your ad business and how RMNs can unlock true value with machine learning and first-party data.

Seasonality trend analysis: Top holiday ad windows for mobile app marketers in 2024

Discover how you can maximize your 2024 holiday campaigns with in-season strategies and industry insights from Moloco to drive stronger results this season.

Unlocking the power of mobile app growth beyond walled gardens

Learn how to unlock mobile app growth by expanding beyond walled gardens and tapping into the vast potential of the open internet

White Nights in Cyprus recap: Q&A with Hitapps on increased ROI and app performance with Moloco SDK

Recap the 2024 White Nights event in Cyprus through this Moloco Q&A with Hitapps, where they discuss leveraging first-party data, advanced programmatic technology, and strong supply inventory to optimize ROI and drive successful ad campaigns.

The publisher growth formula: 3 reasons why ad network diversification matters

Learn about the top 3 reasons why publishers should look at diversifying ad networks and how it’s essential for revenue stability, accessing premium demand, and maximizing earnings through competitive bidding.