The Moloco Blog

The latest retail media trends: Lessons from Big Tech platforms

Discover how Google, Amazon and Meta use first party data, machine learning and self-service automation to build winning retail media platforms.

Amazon Retail Ad Service Launch: What you need to know

Amazon’s new Retail Ad Service aims to help retailers scale onsite ads with Amazon’s technology and demand network. But with conflicts of interest and data privacy concerns, retailers must weigh the risks — or consider independent solutions like Moloco for sustainable growth.

Debunking the onsite retail media ad inventory ceiling: How retail media networks drive growth

Onsite retail media ads still drive 80% of ad spending. Learn how leading RMNs use machine learning to unlock more revenue from existing inventory.

SKAdNetwork industry benchmarks and best practices: 3 actionable strategies for improving attribution

Discover 3 actionable strategies from the latest AppsFlyer and Moloco webinar to improve SKAN attribution, optimize campaigns, and enhance iOS ad performance.

How double-end cards create more growth opportunities for advertisers

Discover how Moloco's double-end card feature enhances ad performance by adding a second interactive touchpoint, driving engagement and growth for advertisers effortlessly.

The power of re-engagement for scalable mobile app growth

Learn how a strategic remarketing approach and Moloco’s Re-engagement solution can maximize user retention, reduce churn, and drive sustainable app growth.

Navigating mobile app marketing: 3 ways real money gaming marketers can develop sustainable growth

Learn about the three key strategies for real money gaming (RMG) marketers to drive sustainable growth and maximize revenue through leveraging mobile advertising on the open internet, as discussed by industry leaders at the Global Gaming Expo (G2E).

Unlocking growth opportunities for streaming apps with programmatic advertising

Explore how streaming apps can unlock growth with programmatic advertising. Learn strategies for reaching high-value users, improving user acquisition, and helping to maximize campaign performance.

Preparing for peak season: 4 principles for maximizing revenue

Learn how to maximize holiday season revenue with insights from industry experts and enhance the user experience, diversify ad networks, adopt in-app bidding, and ensure technical readiness to capture peak advertising demand.