Many mobile gaming app marketers tend to focus on familiar markets, but opportunities for growth exist worldwide.

Moloco’s latest interactive report, Beyond Borders: Mobile Gaming Insights for Global Growth, draws on insights from thousands of mobile gaming apps to reveal where high-value users are located, how paid acquisition strategies can drive growth, and how opportunities shift across genres and operating systems.

What’s inside?

• Data on global mobile gaming user acquisition spend and user value across different markets and genres
• High-value users can be found across all markets and genres, with the top 10% of payers contributing 70-85% of total in-app purchase revenue in each country.
• A breakdown of acquisition costs, user value, and revenue potential by region and genre
• Interactive tools to explore insights by country, genre, and operating system — allowing for tailored strategies for your app’s unique goals

Discover the hidden potential beyond familiar borders and unlock new paths to success.

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