Hungry Studio achieved 10% lift in ARPDAU with Moloco SDK

About Hungry Studio

Founded in 2021, Hungry Studio produces globally popular casual games, including the hit 'Block Blast!' beloved by over 100 million players. Through innovation and strong partnerships, they're dedicated to advancing the casual gaming scene and delivering memorable experiences to players worldwide.

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Challenge

Already generating substantial monthly ad revenue in the tens of millions, Hungry Studio needed to further increase their profitability. Despite the success of their current ad monetization stack, they understood the necessity for advanced, seamless technology integration to boost their game titles' profitability. The team sought innovative solutions that could integrate with their existing systems, drive incremental revenue, and solidify their position in the highly competitive gaming vertical.

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Solution

‍Hungry Studio partnered with Moloco, attracted by the opportunity to improve Average Revenue Per Daily Active User (ARPDAU) and ad Lifetime Value (LTV) through comprehensive access to Moloco Ads, known for its extensive performance optimization tools. This partnership materialized through integrating the Moloco SDK into 'Block Blast!' Hungry Studio's leading game title. The SDK integration was designed to intensify competition within the ad stack, a move to diversify revenue streams.

Beyond initial integration, Hungry Studio and Moloco focused on key performance indicators essential for sustained growth and revenue — specifically ARPDAU and LTV. With Moloco's machine learning solutions, Hungry Studio enhanced their strategy, prioritizing these metrics. It was a strategic improvement that fortified Hungry Studio's revenue structures and carved a more substantial presence in the competitive market through informed, data-driven decisions and optimizations.

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Results

By integrating Moloco SDK into Hungry Studio’s premier game, this resulted in significant performance improvement for Hungry Studio’s leading game title within a competitive market.

• Achieved 10% lift in ARPDAU on Android
• Generated an additional 8% in total ad revenue for Hungry Studio’s Android titles

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‍“To navigate through the ever-changing market, we are proactively seeking for reliable partners forming synergies to drive more growth for our titles. Collaborating with Moloco is definitely a plus. The result speaks for itself. We recommend Moloco to any publishers who are seeking high-performance monetization partners. We look forward to strengthening our partnership with Moloco even further in the future!”
— Monica Hu, Head of Ad Monetization, Hungry Studio
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