Amazon’s new Retail Ad Service aims to help retailers scale onsite ads with Amazon’s technology and demand network. But with conflicts of interest and data privacy concerns, retailers must weigh the risks — or consider independent solutions like Moloco for sustainable growth.
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Learn why relying on a retail media supply-side platform (SSP) won’t drive long-term growth for your ad business and how RMNs can unlock true value with machine learning and first-party data.
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Many retailers are overlooking a crucial element: maximizing the potential of their owned and operated sites. Learn about the three signs that your onsite retail media ads have untapped value.
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