Solutions
Resources
Company
New insights! Unlock global growth with Beyond Borders: Mobile Gaming Insights for Global Growth.
ACCESS FREE REPORT
February 4, 2020
Today the marketing intelligence and analytics platform Singular released its 2020 ROI Index rankings, identifying the best-performing ad networks across hundreds of competitors. Our team at MOLOCO was pleased to discover that we ranked as a global ROI leader across all mobile verticals, along with ranking in several other categories.
The Singular ROI Index is an annual study that analyzes $6.3 billion in ad spend across 550 mobile ad networks. It is one of the few industry reports to emphasize ROI over other performance indicators, which it measures by attributing each ad dollar to over 2.2 billion app downloads. Singular also evaluates marketing inputs such as “costs, creatives, targeting criteria, bids, budgets, and more” to provide detailed top line insights about the mobile advertising industry.
While previous reports have included explicit numerical rankings, the 2020 Singular ROI Index opted not to force-rank ad networks. Despite this change, Singular did highlight the top ad networks across each category. Under this methodology, Moloco is considered a top performer in the following:
“We’re thrilled to see our hard work acknowledged and validated in Singular’s ROI Index,” said Ikkjin Ahn, CEO at Moloco. “Our team prides itself on providing a 100% transparent, fraud-free network that emphasizes quick results, strong user acquisition, and high user re-engagement. It’s because of everyone’s contributions in 2019 that Singular featured us in its latest report, and why our performance will continue to rise in 2020.”
The full 2020 Singular ROI Index includes rankings for other top media sources along with key mobile marketing insights from 2019. You can download the report directly from Singular.
SKAdNetwork industry benchmarks and best practices: 3 actionable strategies for improving attributionDiscover 3 actionable strategies from the latest AppsFlyer and Moloco webinar to improve SKAN attribution, optimize campaigns, and enhance iOS ad performance.
.jpg)
How double-end cards create more growth opportunities for advertisersDiscover how Moloco's double-end card feature enhances ad performance by adding a second interactive touchpoint, driving engagement and growth for advertisers effortlessly.
The power of re-engagement for scalable mobile app growthLearn how a strategic remarketing approach and Moloco’s Re-engagement solution can maximize user retention, reduce churn, and drive sustainable app growth.
.jpg)
Navigating mobile app marketing: 3 ways real money gaming marketers can develop sustainable growthLearn about the three key strategies for real money gaming (RMG) marketers to drive sustainable growth and maximize revenue through leveraging mobile advertising on the open internet, as discussed by industry leaders at the Global Gaming Expo (G2E).
.webp)
