Nikhil Raj
VP of Business, Retail Media, Moloco
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VP of Business, Retail Media, Moloco
The recent shutdown of Microsoft-backed PromoteIQ is a wake-up call for the retail media industry. Learn what you need to know to invest in flexible, high-performing, personalized onsite ad technologies to scale your ad business effectively.
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Discover how the convergence of 1P online retailer and digital marketplace models is reshaping the retail media landscape, creating new opportunities for growth and innovation.
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Examine the strategic importance of building an ad business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.
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Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.
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2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.
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