Moloco and Demaecan Announce Collaboration to Accomplish Advanced Personalized Advertising

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced a collaboration with Demaeca to accomplish highly personalized advertising. The collaboration marks the first use of Moloco Commerce Media, a retail media advertising solution that utilizes machine learning, in Japan, and Demaecan—one of Japan's leading food delivery services—will launch "Order Boost Advertising," a new advertising solution designed specifically for merchants beginning on November 26, 2024.

"On the Demaecan platform, which handles over 70 million orders annually, we have always prioritized enhancing the experiential value for both our restaurant partners and users, " said Mr. Satoshi Yano, President and CEO of Demaecan. “By leveraging Moloco's technology, restaurant owners can now manage their advertising through a rational, transparent, and reassuring performance-based pricing system where costs are incurred only when actual orders are placed, while users benefit from more personalized restaurant discoveries. Through this collaboration, we are committed to contributing to the further development of the food delivery market."

While most food delivery services rely on cost-per-click (CPC) advertising, this model often presents a significant risk for merchants as there is a possibility of a low return on investment (ROI). Furthermore, businesses have been seeking cost-effective solutions to connect with customers most likely to place orders while maintaining control over their fixed expenses.

Through this partnership, Moloco Commerce Media will provide the following benefits:

‍For the marketplace (Demaecan): Vendors can immediately access Moloco Commerce Media without initial investment. The platform's automated ad operations enable small merchants with limited resources and advertising expertise to participate effectively as advertisers, driving significant revenue growth. Additionally, Moloco's expert team provides strategic consulting and data-driven recommendations to ensure sustainable platform growth.

• For merchants (advertisers): Moloco Commerce Media is the first in Japan to introduce CPO (Cost-Per-Order) pricing. Under this performance-based model, merchants are charged only when an order is placed from an advertisement, significantly reducing financial risk. The platform's technology automatically optimizes ad delivery, eliminating the need for specialized advertising expertise. By leveraging user behavior data to serve highly targeted ads to users most likely to place orders, merchants can maximize their return on ad spend and reduce their day-to-day operational burden to focus on achieving sales goals.

• For end users: The platform delivers precisely timed, contextually relevant recommendations tailored to each user's preferences. 

"We are deeply honored to launch Moloco Commerce Media for the first time in the Japanese market through our collaboration with Demaecan, a leader in Japan's food delivery market. Our solution, powered by machine learning technology, not only enables advertisers to make safe and effective investments but also delivers optimized recommendations tailored to each individual user, said Taro Fujinaka, Senior Director Business Development at Moloco. “Through CPO pricing that minimizes advertising investment risk, Moloco Commerce Media may provide performance of up to 10x return on ad spend (ROAS), enabling efficient revenue growth."

Moloco Commerce Media can flexibly adapt to various e-commerce platforms, including first-party e-commerce sites and marketplaces. Moloco's experienced team of commerce and media experts provides comprehensive support from strategy planning to implementation and operational support. Beginning with this collaboration with Demaecan, we will continue to contribute to revenue generation and enhancement of customer experience across diverse marketplaces.
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About Moloco

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. Moloco Commerce Media is an enterprise software solution that enables retailers and marketplaces to build their own ad business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ad business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.