The Moloco Blog

AppsFlyer's Performance Index 17 recognizes Moloco as a trusted partner for scaling growth outside of walled gardens

Check out Moloco’s top rankings in the 17th edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.

Unlocking the power of mobile app growth beyond walled gardens

Learn how to unlock mobile app growth by expanding beyond walled gardens and tapping into the vast potential of the open internet

Introducing the Moloco agency partner program

Scale your agency's growth and set new industry benchmarks through the Moloco agency partner program, designed to empower advertising agencies across the globe to enhance their performance and excel in the open internet.

Notice: Scam websites using Moloco’s name

Moloco identified several fraudulent scams using emails, messages, and websites that falsely claim affiliation with us. We are actively taking legal action in the appropriate regions.

Unlocking synergy: The case for online retailers and marketplaces in the ads business

Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.

Navigating the future: 2024 commerce media trends

2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.

Adweek interview with Nikhil Raj on how machine learning in retail media benefits users, advertisers, and platforms

Get the complete recap of AdWeek's interview with Nikhil Raj, VP of Retail Media at Moloco, on how machine learning in retail media transforms online commerce by boosting profitability, personalizing user experiences, and increasing ad effectiveness.

How to optimize sponsored ad performance for food delivery marketplaces

Optimize sponsored ad performance for food delivery by tapping into the power of vertical-specific data — like delivery times and fees — to drive transactions and empower local restaurants with a risk-free, pay-per-order advertising model.

Navigating ad blindness in retail media: How to measure, manage, and make sure your ads are working

Learn how to accurately measure ad impact and leverage machine learning for targeted, relevant advertising to counteract ad blindness in retail media.