Moloco Wins PMW 2024 Award for Email, Mobile, and App Marketing

We’re thrilled to announce that Moloco has been announced as winner for the PMW 2024 Award in Email, Mobile, and App Marketing for our outstanding campaign with Scopely, a leading mobile-first game developer and publisher. This prestigious honor celebrates the incredible success of our collaboration on the global launch of 'Monopoly GO!', a campaign that redefined what’s possible in mobile game marketing.

Scopely is renowned for producing top-tier mobile games, including 'Stumble Guys,' 'Star Trek Fleet Command,' and now, the record-breaking 'Monopoly GO!'. During the soft launch phase of 'Monopoly GO!', Scopely partnered with Moloco to unlock the full potential of their first-party data. Our advanced machine learning models and access to a vast global network spanning 193 countries played a pivotal role in ensuring the game's launch success.

The results of this collaboration speak volumes about its impact:

• Over 1 million installs within the first 30 days of launch.
• 260% above target Return on Ad Spend (ROAS).
• Recognition of 'Monopoly GO!' as the #1 mobile board game worldwide and the most significant casual game launch of the last five years by Pocket Gamer.

To ensure a smooth global debut, Scopely initiated a soft launch to gather user insights and refine their approach. By integrating unique in-game event data, Moloco’s machine learning models swiftly identified high-quality users critical for the game's success during its golden cohorts.

Our platform leveraged its ability to connect with over 6 billion devices worldwide, optimizing ad placements and user acquisition strategies. This allowed Scopely to drive meaningful engagement while maintaining scalability and efficiency.

Eric Ma, SVP of Performance Marketing at Scopely, reflected on the partnership, stating:

“Starting with our global launch and continuing today, Moloco has been a strong partner with an excellent ability to consistently find high-quality, highly-engaged players.”

Winning the PMW 2024 Award is a testament to Moloco's mission of empowering businesses through machine learning and performance marketing. This award celebrates our shared success with Scopely in creating a campaign that stands as a benchmark for excellence in mobile marketing.

We are honored to receive this recognition and remain committed to helping our partners achieve extraordinary results through cutting-edge technology and collaboration.

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