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February 8, 2022
The mobile marketing industry’s most notable change in 2021 was the release of iOS 14.5+ when two major changes went into effect: First, with more users on Limit Ad Tracking, their activities associated with IDFA would no longer be available. Second, SKAdNetwork became the primary attribution tool for Apple devices, which doesn’t provide granular information about users.Since we use different types of data to train our machine learning engine, Moloco Cloud DSP was already optimized for LAT traffic. Our customers saw substantial Return on Ad Spend (ROAS) and lower CPM despite the changes.
The strength of our machine learning engine is reflected in Moloco’s results in the 2022 Singular ROI Index. Of the 27 lists spanning ROI and Retention for Android and pre- and post-iOS 14.5, Moloco was featured 24 times, ranking us in the top 5 in the overall best of the best individual ad networks.
The Singular ROI Index is an annual study that analyzes 20 billion in ad spend across a multitude of mobile ad networks. It is one of the few industry reports to emphasize the ROI over other performance indicators, which it measures based on the largest combined set of ad spend, app installs and revenue in the mobile growth space. Under this methodology, Moloco is ranked as a top performer in the following:
“Even in a challenging year for most marketers, our machine learning engine, which uses unique first-party data as well as contextual data, provided strong ad performance as reflected in Singular’s ROI Index,” said Ryan Goldman, VP of Marketing at Moloco. “With a laser focus on providing our customers the best ROI and retention metrics, our entire team takes great pride in our results and celebrates the work of the entire industry.”
The 2022 Singular ROI Index includes rankings along with key mobile marketing insights from 2021. The full report is available for download.
SKAdNetwork industry benchmarks and best practices: 3 actionable strategies for improving attributionDiscover 3 actionable strategies from the latest AppsFlyer and Moloco webinar to improve SKAN attribution, optimize campaigns, and enhance iOS ad performance.
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How double-end cards create more growth opportunities for advertisersDiscover how Moloco's double-end card feature enhances ad performance by adding a second interactive touchpoint, driving engagement and growth for advertisers effortlessly.
The power of re-engagement for scalable mobile app growthLearn how a strategic remarketing approach and Moloco’s Re-engagement solution can maximize user retention, reduce churn, and drive sustainable app growth.
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Navigating mobile app marketing: 3 ways real money gaming marketers can develop sustainable growthLearn about the three key strategies for real money gaming (RMG) marketers to drive sustainable growth and maximize revenue through leveraging mobile advertising on the open internet, as discussed by industry leaders at the Global Gaming Expo (G2E).
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