Blog Article
June 28, 2023
We’re excited to announce that Nikhil Raj has joined Moloco as Vice President of Retail Media Business, where he will focus on building our Retail Media Platform business and collaborating with customers to scale their commerce ads business. Most recently, he was a Partner at Bain and Company where he co-founded the Retail Media advisory practice enabling several global retail and eCommerce companies launch retail media businesses. Prior to Bain, Nikhil was on the co-founding leadership team for WalmartLabs via the acquisition of Kosmix. He started Walmart’s retail media business (WMX at that time), which reached $2.7B in FY23. Additionally, he built and led the customer acquisition team that grew Walmart eComm GMV 3X in four years. Nikhil is a fan of small, high performing teams with broad responsibility and empowerment, enabling high ownership with accountability.
Moloco’s Retail Media Platform enables commerce platforms to establish their own performance ads business. Moloco has launched scaled partnerships with Bucketplace, the leading marketplace for home furnishing in South Korea, as well as a leading food delivery app in South Korea with tens of thousands of restaurants actively advertising via the Moloco platform.
Nikhil brings extensive experience with strategic and operational planning with retailers and marketplaces to build lasting ads businesses, as well as deep industry ties. We’re excited to couple his expertise with the powerful machine learning tools Moloco provides.
To learn more about Moloco and how its machine learning engine can create value for retail, e-commerce, and marketplace companies, check out this blog post How To Help Your Merchants Boost ROAS on Retail Media.
Moloco introduces new names for the suite of products: Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization. This marks a milestone in Moloco's dedication to growth, innovation, and empowering businesses of all sizes to grow with operational machine learning.
Moloco is a recipient of the 2023 Google Cloud Customer of the Year for leveraging the power of machine learning to drive performance advertising, handling over 581 billion bid requests per day, and creating real value for customers globally.
iOS 14.5 및 SKAdNetwork(SKAN)의 광범위한 도입과 더불어, 애플은 SKOverlay라는 소재 렌더링 방식을 도입했습니다. (Apple’s developer guide) SKOverlay는 상호작용 가능한 광고 위에 배너 사이즈의 오버레이를 더해 보여주는 기술로, iOS 마케터들에 의해 널리 활용되고 있습니다.
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