Blog Article
January 1, 2023
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Moloco introduces new names for the suite of products: Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization. This marks a milestone in Moloco's dedication to growth, innovation, and empowering businesses of all sizes to grow with operational machine learning.
Moloco is a recipient of the 2023 Google Cloud Customer of the Year for leveraging the power of machine learning to drive performance advertising, handling over 581 billion bid requests per day, and creating real value for customers globally.
Nikhil Raj, former Partner at Bain and Company, has joined Moloco as Vice President of Retail Media Business. He brings extensive industry experience and expertise, having worked with many global companies to launch retail media businesses. Moloco’s Retail Media Platform empowers commerce platforms to establish their own performance ads business.
iOS 14.5 및 SKAdNetwork(SKAN)의 광범위한 도입과 더불어, 애플은 SKOverlay라는 소재 렌더링 방식을 도입했습니다. (Apple’s developer guide) SKOverlay는 상호작용 가능한 광고 위에 배너 사이즈의 오버레이를 더해 보여주는 기술로, iOS 마케터들에 의해 널리 활용되고 있습니다.