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February 11, 2021
After a year marked by massive disruption and tremendous change, the 2021 Singular ROI Index is a reflection of the strides and significant innovations the mobile marketing industry has experienced as a whole. Our team at Moloco is extremely proud to be so prominently featured. Of the 27 lists spanning ROI, Retention & Fraud, Moloco was featured 21 times (over two-thirds of the total categories), ranking us as top 7 in the overall best bet ad networks list.
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The Singular ROI Index is an annual study that analyzes 10 billion in ad spend across a multitude of mobile ad networks. It is one of the few industry reports to emphasize the ROI over other performance indicators, which it measures by attributing each ad dollar to over 3 billion app installs. Singular also takes into account inputs such as spend, fraud rate, reach, CTI, and retention. Under this methodology, Moloco is touted as a top performer in the following:
“We’re extremely proud to see our hard work acknowledged and validated across two-thirds of all categories featured in Singular’s ROI Index,” said Brian Yoo, COO at Moloco. “Our entire team prides itself on driving strong ROI and retention for our partners. It’s because of everyone’s contributions in 2020 that Singular featured us in its latest report, and why there is no ceiling to our continued growth into 2021.”
The full 2021 Singular ROI Index includes rankings for other top media courses along with key mobile marketing insights from 2020. The full report is available for download.
Moloco Wins PMW 2024 Award for Email, Mobile, and App MarketingWe’re thrilled to announce that Moloco has been announced as winner for the PMW 2024 Award in Email, Mobile, and App Marketing for our outstanding campaign with Scopely, a leading mobile-first game developer and publisher. This prestigious honor celebrates the incredible success of our collaboration on the global launch of 'Monopoly GO!', a campaign that redefined what’s possible in mobile game marketing.
AppsFlyer's Performance Index 17 recognizes Moloco as a trusted partner for scaling growth outside of walled gardensCheck out Moloco’s top rankings in the 17th edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.
Unlocking the power of mobile app growth beyond walled gardensLearn how to unlock mobile app growth by expanding beyond walled gardens and tapping into the vast potential of the open internet
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
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