Senior Content Marketing Manager
Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.
In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
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For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.
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This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.
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CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.
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![[Infographic] 5 Reasons You Need Machine Learning for Performance Advertising](https://cdn.prod.website-files.com/62380f0b5031d40f63f8b4c7/6364291ae955263ed63c013f_five%20reasons%20you%20need%20ML%20for%20performance%20advertising.png)
Machine Learning (ML) is proving highly effective at taking whatever first-party data you have and using it to identify and target the right audience at scale. Here are five key reasons why you should leverage ML for in-app performance advertising.
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![[Infographic] A Step-by-Step Guide to Fueling UA with First-Party Data](https://cdn.prod.website-files.com/62380f0b5031d40f63f8b4c7/635ffe65be0b14baccc6414c_Fueling%20UA%20first%20party%20data%20blog.png)
Privacy changes are forcing performance marketers to rethink their UA strategies. Take heart: change is good. As a result, marketers are turning to first-party data, as it is a much more accurate data source, and it’s fully permission based. First-party data will have to play a bigger role in advertising, and that, in turn, will dictate how performance marketers leverage deep learning technology.
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