Lösungen
Resources
Unternehmen
New insights! Unlock global growth with Beyond Borders: Mobile Gaming Insights for Global Growth.
ACCESS FREE REPORT
February 4, 2020
Today the marketing intelligence and analytics platform Singular released its 2020 ROI Index rankings, identifying the best-performing ad networks across hundreds of competitors. Our team at MOLOCO was pleased to discover that we ranked as a global ROI leader across all mobile verticals, along with ranking in several other categories.
The Singular ROI Index is an annual study that analyzes $6.3 billion in ad spend across 550 mobile ad networks. It is one of the few industry reports to emphasize ROI over other performance indicators, which it measures by attributing each ad dollar to over 2.2 billion app downloads. Singular also evaluates marketing inputs such as “costs, creatives, targeting criteria, bids, budgets, and more” to provide detailed top line insights about the mobile advertising industry.
While previous reports have included explicit numerical rankings, the 2020 Singular ROI Index opted not to force-rank ad networks. Despite this change, Singular did highlight the top ad networks across each category. Under this methodology, Moloco is considered a top performer in the following:
“We’re thrilled to see our hard work acknowledged and validated in Singular’s ROI Index,” said Ikkjin Ahn, CEO at Moloco. “Our team prides itself on providing a 100% transparent, fraud-free network that emphasizes quick results, strong user acquisition, and high user re-engagement. It’s because of everyone’s contributions in 2019 that Singular featured us in its latest report, and why our performance will continue to rise in 2020.”
The full 2020 Singular ROI Index includes rankings for other top media sources along with key mobile marketing insights from 2019. You can download the report directly from Singular.
Moloco Wins PMW 2024 Award for Email, Mobile, and App MarketingWe’re thrilled to announce that Moloco has been announced as winner for the PMW 2024 Award in Email, Mobile, and App Marketing for our outstanding campaign with Scopely, a leading mobile-first game developer and publisher. This prestigious honor celebrates the incredible success of our collaboration on the global launch of 'Monopoly GO!', a campaign that redefined what’s possible in mobile game marketing.
AppsFlyer's Performance Index 17 recognizes Moloco as a trusted partner for scaling growth outside of walled gardensCheck out Moloco’s top rankings in the 17th edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.
Unlocking the power of mobile app growth beyond walled gardensLearn how to unlock mobile app growth by expanding beyond walled gardens and tapping into the vast potential of the open internet
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
.webp)
