Bucketplace transforms its marketplace business with retail media

Results

• 2.2% higher spend among shoppers who were shown targeted ads
• Merchants increased GMV 2x by adopting sponsored ads
• Compared to other platforms, advertisers achieved 3x ROAS
• Over 10% of all merchants recruited to advertise within three months

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“With Moloco Commerce Media, we’re able to provide our merchants with a tool to increase sales via advertisements while improving the user experience through highly relevant product offerings.” — Scott Lee, Head of CEO Offices, Bucketplace

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Challenge

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• Bucketplace saw an opportunity to unlock new value from OHouse, its fast-growing home and living marketplace app
• The team wanted to make OHouse a new channel for merchants to reach and convert more customers, while creating a more personalized shopping experience for users

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Strategy 

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• Bucketplace determined that intelligent, targeted advertising would provide a new channel to achieve their goals for both merchants and users
• The team searched for a solution that can serve personalized ads for each shopper and that they can deploy in a few months, not years
• They chose Moloco Commerce Media  (MCM) based on its automatic targeting and performance optimization, powered by machine learning, and its simple self-serve campaign management
• Moloco worked hand-in-hand with Bucketplace to launch Moloco Commerce Media within three months, providing business consultancy and data expertise throughout
• Bucketplace leveraged Moloco Commerce Media as a key part of its strategy in furthering user experience, driving purchases, and increasing satisfaction among merchants
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For more insights on how Bucketplace worked with Moloco to launch a successful retail media business, click here.

Partners

Bucketplace is a leading technology platform in the home and living category in Korea, with over 20 million downloads for its marketplace app.

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Moloco is a machine learning company that enables e-commerce platforms and app publishers to establish scalable performance ad businesses — by unlocking their unique, first-party data.

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Contact us to launch your retail media business.