Infographic: How onsite ads fuel retail growth

How onsite ads fuel retail growth

As the battle for consumer attention grows, e-commerce owners are turning their digital real estate and first-party data into thriving ads businesses. Let’s look at the numbers.

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1/5

of global digital ad spend is now retail media (eMarketer)

70-90%

is the average profit margin for onsite commerce ads (BCG)

80%

of advertisers spend on at least 1 other RMN than Amazon (McKinsey)

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