As traditional approaches to ad targeting and mobile measurement become increasingly ineffective, the ways in which mobile marketers drive performance and determine campaign success has to evolve.
In this webinar, Justin Warshavsky, growth marketing manager at DraftKings, sits down with Moloco to talk about their unique approach to creative and mobile advertising. In an era in which creative has become more important than ever before, how can advertisers leverage innovative strategies within in-app advertising to influence consumers?
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