Retail media is growing faster than ever, and ecommerce platforms everywhere are looking to capitalize on this rapidly evolving market opportunity. According to eMarketer’s forecast, retail media advertising will rise 31.4% to $40.81 billion this year, and to $51.36 billion by 2023 in the US.
The challenge for marketplaces is not just setting up an ad business, but creating a scalable operation that serves both merchants and shoppers, enables product discovery, showcases merchandise value, and enhances customer experiences.
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