Great businesses deserve
great advertising. We build the AI
that makes growth happen.
Moloco provides AI performance advertising at global scale,
delivering measurable growth and monetization.
Run ROAS-optimized mobile performance marketing campaigns that can reach more than 2 billion daily active users. Reach in-app audiences outside of major platform ecosystems to acquire and retain more users. Moloco’s compound AI system optimizes for incremental growth at scale. ⓘ
Grow your retail media advertising business with the AI advertising platform that delivers highly relevant, personalized ads at the moment of shopping intent so you can grow ad revenue without compromising the shopper experience.
The proof is in the performance
"Wayfair needed an ad technology partner that could deliver real-time personalization across our catalog of millions of products while maximizing Return on Ad Spend for oursuppliers. Moloco's ML-based platform met that bar — driving a 30% increase in Display Ad Click-Through-Rate during initial POC testing and scaling effectively across thousands of supplier campaigns on our infrastructure."
"Moloco's AI goes beyond surface-level metrics to identify the players who drive real business impact. Combined with a team that's deeply invested in our objectives and outcomes, our partnership with Moloco continues to get smarter and more effective over time."
“Starting with our global launch and continuing today, Moloco has been a strong partner with an excellent ability to consistently find high-quality, highly-engaged players.”
Moloco’s CARA
(Compound Ad Recommendation Architecture)
AI is transforming every aspect of performance advertising. For Moloco, that work centers around our compound AI system: CARA. Short for Compound Ad Recommendation Architecture, CARA has been built and refined since 2013 to optimize every digital impression for customer outcomes.
CARA organizes models, agents, and specialized software into technical domains that solve the unique challenges of digital advertising and retail media.
Because it's a compound system, improvements in each domain strengthen the overall performance of the system and build on one another. CARA learns continuously from billions of events every day, and updated model versions are deployed as often as every two hours. The result: A compound system gets smarter with every campaign it runs. For Moloco Ads in 2025, CARA increased ROAS by 27%. ⓘ
See how CARA works for Moloco Ads and Moloco Commerce Media.
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Exclusive research from Moloco and BCG mapping where AI is creating competitive advantage and where it isn’t yet.
Commerce is moving upstream. AI agents are reshaping discovery before the first click.
AI is changing the rules of growth even in FinTech. See what Moloco and BCG research reveals for growth leaders.
